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Discover Redpill Linpro’s podcast, IT Talks—a window into our world of open source innovation and digital transformation. In each episode, you’ll hear authentic stories about how our clients have tackled complex IT challenges, learn from insightful conversations with our colleagues and technology partners, and explore emerging trends shaping the industry. Our discussions bring together voices from across Denmark, Norway, and Sweden, with episodes recorded at all our local offices, each in its native language. Whether you’re an IT leader, a curious professional, or simply interested in the future of technology, IT Talks offers engaging perspectives that inspire learning and spark new ideas. Visit our official website: www.redpill-linpro.com        
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  2. 280 How digital sales and automation drive growth

280 How digital sales and automation drive growth

Mar 20, 2026

Guests: Susannah Eriksson & Claudia Blom

Language: Swedish

Duration: 22.39 min

We explore how Redpill Linpro works with modern marketing automation and digital sales. Chief Marketing Officer Susannah Eriksson and Growth Operations Manager Claudia Blom explain how campaigns, inbound marketing, and data-driven insights help connect marketing, sales, and technology. They discuss mapping the customer journey, using automation and AI to support digital sales, and how experimentation and analytics drive continuous improvement. They also talk about the importance of collaboration between marketing and sales, and why authenticity and real expertise remain key even in an AI-driven marketing landscape.