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  2. 279 AI in marketing automation and Salesforce Marketing Cloud

279 AI in marketing automation and Salesforce Marketing Cloud

Mar 13, 2026

Guest: Selim Sevim

Language: English

Duration: 25:37 min

Selim Sevim joins IT Talks to explain how AI is starting to reshape marketing automation and why adoption is still slower than many expect. Selim shares how he helps clients use data more efficiently, build automated journeys, and connect Marketing Cloud with other systems.

The episode covers Salesforce’s AI direction (including Agentforce, Data Cloud, and Einstein features like send-time optimization), as well as practical use cases: testing/verification, reporting, and predicting campaign performance. We also discuss risks, privacy, and what’s needed inside organizations to scale AI successfully.